艺术 商场,一种中国特色?|艺术主题化商场1
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商场艺术在中国为何会爆发式增长?
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第一位来中国办个展的当代艺术家是谁?
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中国商场与当代艺术第一次碰撞是在哪一年?
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商业购物中心地位置优越,大部分位于市中心区域,交通便利,客流量大,凝聚了大量有效的精英白领阶层,为艺术体验提供很好的转化桥梁;
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购物中心需要多种类型的艺术形式来引流,通过增加消费者的购物体验,影响人流动线,实现整体商业增值和效益;
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知名度高的艺术家(如莫奈、毕加索、达利等)在商业购物中心举办更容易将艺术走进消费者身边,刺激大众对艺术的关注和消费,提高大众的艺术素养和消费渠道。
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2019年底才全面开业的BFC外滩金融中心,在2016年率先开放了其中一处空间——复星艺术中心。单是其不断旋转变换的建筑表皮,就足够吸引经过外滩的人群。建筑物本身,就是公共艺术。我们只能在各种城市—景观装置的消费体验中寻找公共性了。
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